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Hayley McDonald • June 27, 2018
By Hayley McDonald May 29, 2018

I am sure you will have noticed the bombardment in your inbox about the GDPR and what you have to do.  I can't say I am an expert by any means but I believe we all need to know what it involves and if we need to change any of our business processes to comply.  

Privacy and data protection may not matter to many of us here in New Zealand and many other countries outside of the EU.  However this has changed effective from 25 May 2018 when new EU privacy laws came into place to  coerce global organisations with links to the EU to comply with the General Data Protection Rules (GDPR).

These new rules will impact on any international organisation handling personal data of anyone residing in the European Union.

Most of our software services and other business tools could very well deal with this on our behalf but I believe it it important for us to be educated to ensure we are all complying.  

For more information - this is a great article by the New Zealand Law Society which gives some steps in compliance.   Click hereto read more.  

By Hayley McDonald May 28, 2018
Adobe announced recently it is going to end its life in 2020. The good news is we have lots of time to migrate to another platform but the bad news is, I think we should do it sooner rather than later.
By Hayley McDonald May 28, 2018
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It's free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!